Barbera, pronounced bar-BER-uh, was one of the great wine travesties of our time.

The increasing popularity and price of Nebbiolo wines, particularly Barolo and Barbaresco, saw old plantings of Barbera in the great sites ripped out and replanted to Nebbiolo.

There have been notable exceptions, Voerzio & Vietti, being two. When charged with ordering vine material to re-plant parts of the Scarrone vineyard by his father, Luca, being a little mischievous or perhaps simply strong in his convictions, instructed the nursery to send Barbera instead of Nebbiolo. He knew the vines would look similar in their youth! As they established his father identified them as Barbera, in a rage, he contacted the nursery – “Why had they sent Barbera vines not Nebbiolo?” The nursery presented him with an order for Barbera signed by Luca!

Where is it grown?

60% of Barbera, Italy’s 3rd most planted variety resides in Piedmont. Plantings exist in Lombady and Emilia-Romagna and some southern Italian sites. The areas North and South of Monforte d’Alba, including Voerzio’s planting, producing the best Italian Barbera.

What does it taste like?

Barbera has a vibrant red colour, fresh red berry aromas and flavours, is luscious, with fresh acidity and supple tannins. As it matures it develops earth and often truffled secondary characters. It is truly a thing of beauty when left to rest in a good cellar until maturity.

Check out all the articles in the Wine Bites Mag exploring Barbera.

Looking for a Barbera? Check these out. If there’s something else you want call us on 1300 811 066 or Request a Wine Here. We have access to an incredible array of tasty Barbera!

Check out all the Barbera Here!

Check out all the Barbera Here!

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